Passengers can now take unlimited international Wizz Air flights to any of its destinations for under €600.

Low-cost carrier Wizz Air has launched an all-you-can-fly subscription service for €599 per year.

With the airline’s All You Can Fly pass, customers can take unlimited flights on any if its 780 routes across 58 countries. Once they’ve purchased the annual subscription, customers log in via Wizz Air’s All You Can Fly website to reserve their seat on their desired flight.

In August 2024, the carrier initially announced it would release 10,000 All You Can Fly memberships, which quickly sold out.

There are, of course, terms and conditions to Wizz Air’s All You Can Fly scheme. On top of the annual subscription fee, each member has to pay an extra fee of £9.99 per flight.

Fees for carry-on and checked baggage are also not included in the annual price.

What’s more, customers are only able to book through All You Can Fly 72 hours (three days) before departure, meaning the scheme is may not be conducive to long-term planning, as seat availability is not guaranteed for members.

Flights booked via All You Can Fly also can not be modified if your plans change.

Wizz Air’s unlimited flights subscription strategy follows its recent report of a 44% drop in its first-quarter operating profit, and a cut its profit forecast for the whole year.

The launch of the airline’s All You Can Fly subscription appears to be a bold move to quickly generate revenue. Its unlimited flight subscription model is a first in Europe, but follows in the footsteps of America’s Frontier Airlines, which offers unlimited flights through its Go Wild pass (US$599 per year).

Speaking to Breaking Travel News, Mike Putman from Custom Travel Solutions reflected on Wizz Air’s All You Can Fly scheme and the value of subscription models for travel service providers.

“The recent Amazon Prime Day success drove home to businesses in every vertical the growing power of subscriptions models,” he says.  “As a result, we are seeing more and more membership organisations and loyalty programs that sell travel – who are our typical clients –  exploring this model for travel and approaching us asking how to best operate the tech for once they get those subscribers into their closed user group. We really believe this area is set for massive growth, but that if companies want to explore this they must act soon to not miss the boat.”

by Rose Dykins | GLOBETRENDER