Research from Booking.com has revealed the ongoing challenges faced by LGBTQ+ travellers, plus a worrying uptick in discrimination.

A recent study by Booking.com has uncovered a trend of discrimination against LGBTQ+ travellers, with 67% of respondents reporting experiences of prejudice while abroad in the past year.

This marks a significant increase from 55% in 2023, according to the company’s annual Travel Proud research.

The survey, which aimed to understand the challenges faced by LGBTQ+ travellers, revealed that nearly half (48%) of respondents have cancelled trips within the past year after perceiving a destination as unsupportive of LGBTQ+ people.

Moreover, almost a third (27%) reported negative experiences with fellow flight passengers due to their LGBTQ+ identity.

In response to these challenges, many LGBTQ+ travellers are adopting protective strategies. Half of the respondents admitted to creating alter-egos to safely navigate different environments while travelling. Additionally, 47% opt to select specific seats in advance on flights to minimise interaction with others for fear of discrimination.

Despite these difficulties, the travel industry is showing signs of progress. The number of properties recognised for their inclusive hospitality with a Booking.com Travel Proud badge has increased significantly, from 24,000 to over 67,000 globally in the past year.

The study also highlighted the factors influencing LGBTQ+ travellers’ decisions. For 70% of UK respondents, being able to be their authentic selves on a trip is the most important factor when choosing a destination. This is followed closely by budget considerations (68%) and local legislation regarding LGBTQ+ rights (63%).

Interestingly, the research found that 71% of LGBTQ+ travellers are more likely to book travel experiences inspired by LGBTQ+ pop culture. Furthermore, 60% prefer to visit destinations where LGBTQ+ tourism is already well established.

“At Booking.com, we passionately believe that everyone should be able to travel and experience the world in their own unique way,” says Arjan Dijk, CMO and senior vice president at Booking.com.

“As a gay man, I unfortunately know first hand the challenges that persist in many parts of the world, including sadly with travel alerts already being issued ahead of Pride events this year. Despite all this, I am incredibly inspired to see LGBTQ+ travellers resiliently embracing their lived experiences, both at home and during their trips. While real and tangible progress is being made, we must remain vigilant and do our part to make it truly easier for everyone to Travel Proud.”

On a positive note, 78% of LGBTQ+ travellers acknowledged that increased inclusivity in the travel industry has made them feel more comfortable when travelling.

The majority reported feeling at ease when checking into accommodation (85%), corresponding with accommodation hosts and airlines (82%), and interacting with hospitality professionals at their destination (84%).

As the travel industry continues to evolve, 31% of LGBTQ+ travellers expressed a desire for filters that would help identify properties offering a welcoming experience, indicating a clear direction for future improvements in inclusive travel.

by Olivia Palamountain | GLOBETRENDER