Petra Hedorfer, CEO of the GNTB, says this development is part of the organisation’s broader digital strategy. “Artificial intelligence applications are an invaluable asset, providing supplementary technological support for our brand communication”.
Developed in partnership with agency Startup Creator, Emma utilises advanced deep learning algorithms and large language models to chat with followers in more than 20 languages.
By the end of the year, the AI assistant will be integrated with germany.travel and the GNTB Knowledge Graph, enabling access to real-time tourism data.
The GNTB insists that Emma has been designed to complement the tourism board’s existing influencer marketing efforts, which generated 148 million impressions last year.
Emma’s role is to optimise travellers’ customer journey rather than substitute authentic experiences and personal encounters in Germany, it says.
Yet, rather than inspiring wanderlust, it has enraged followers who see the AI influencer as a threat to real creators, reports The Daily Mail
by Olivia Palamountain | GLOBETRENDER