Hunter Abramson, head of Strategic Growth at Space Perspective, speaks to Globetrender about how luxury space tourism is evolving from exclusive adventure to transformative experience,  Richard Branson's impact as investor and how the company is innovating the sector.

How does Space Perspective approach selling such a unique product as space travel? What are the most common concerns or questions from potential customers?

“Selling space travel isn’t just about selling a product – it’s about inviting people to be part of something transformative. It’s the ultimate frontier, and we help potential explorers see how their journey connects to something bigger: a new era of human exploration, a fresh perspective on our planet, and a way to reimagine what’s possible. It’s not just about the destination; it’s about the stories, emotions, and legacy that come from being among the first to experience the world from 100,000 feet above. When people see how this experience can redefine their understanding of the world and themselves, the decision becomes more than a purchase—it becomes a life-defining moment.

“The most common questions are around safety, the experience itself, and the preparation required. These questions are not just practical—they reveal a deep curiosity and anticipation for this unprecedented adventure. Our answers not only provide reassurances and clarity but we connect them to a broader vision of what this journey represents: a safe, luxurious, and utterly unique way to connect with our planet and space itself.”

Could you walk us through how you help clients customise their space experience, from initial consultation to flight day?

“From the first conversation, we focus on understanding what this journey means to the Explorer—whether it’s fulfilling a lifelong dream, marking a milestone, or sharing the adventure with loved ones. Depending on the complexity of the request, an Explorer works with our Experience Team to make ideas become reality. From special culinary requests all the way to livestreaming content from the edge of space. On flight day, every moment is designed to immerse them in awe. Our goal is to ensure that each Explorer feels like more than just a passenger—that they’re a pioneer on the cutting edge of human experience.”

What was the most unique or challenging custom request you've had to accommodate for a space flight?

“One of the most inspiring requests came from Michelin star Chef Rasmus Munk, who collaborated with SpaceVIP to create a culinary experience unlike anything ever attempted. They are designing an immersive menu that reflects the journey itself—pairing the grandeur of space with the intimacy of taste. SpaceVIP has been a tremendous partner in shaping branded activations to bring storytelling and innovation into the capsule, creating a fusion of exploration and creativity.”

With Richard Branson joining as both investor and Explorer, how has this impacted interest and credibility in Space Perspective's offerings?

“Richard Branson’s involvement has been transformative. In addition to the ballooning legacy his name brings, he’s a symbol of boundless curiosity, entrepreneurial courage, and endless adventure. His decision to invest in and fly with Space Perspective signals that we are the future of space tourism, and our vision is worth backing. It’s been inspiring to see how his endorsement has elevated the conversation around what we’re building and brought a wave of interest from those who want to follow in his footsteps.”

How does Space Perspective's marine-based launch and splashdown system differentiate it from competitors in terms of safety and flexibility? 

“Our marine-based system is a testament to how innovation and simplicity can coexist beautifully. Ocean splashdowns are not only safer, but also more elegant. They give us the flexibility to choose ideal launch locations and create more frequent flight opportunities, unlocking new horizons for exploration. With the reliability of our patented Splashcone, we’ve taken an approach that prioritises both the safety of our Explorers and the grace of their return. It’s a system that reflects our belief in making space travel as seamless and natural as any other luxury journey.”

What trends are you seeing in luxury space tourism, and how are customer expectations evolving?

“The luxury space tourism market is evolving from being an exclusive adventure to becoming a more accessible and transformative experience. People don’t just want to “go to space”; they want to weave their identity, values, and aspirations into the journey. We’re seeing an increased demand for customisation, storytelling, and sustainability. Customers want to feel that their spaceflight is not just a moment in their lives, but a defining chapter in the larger human story of human exploration."

What role does sustainability play in your conversations with potential customers?

“Sustainability is a core value at Space Perspective, and feeds into every part of the business from manufacturing to partnerships to the inherent low-carbon nature of our operations. Travellers and adventurers today are mindful of environmental impact and so in conversations, we share and discuss the various areas where we’re striving to be carbon neutral. Today’s Explorers understand that traveling to the edge of space is a privilege, and they want to know that it’s done responsibly. Our hydrogen-based SpaceBalloon™, commitment to carbon-neutral operations, and focus on sustainable partnerships resonate deeply. This alignment of vision and values creates a profound bond with our customers and our flagship partners, like Mercedes-Benz Maybach.”

Following the successful 100,000ft test flight, what feedback have you received from prospective clients?

“The test flight has ignited imaginations. Prospective clients are captivated by the views, the seamless execution, and the realisation that this dream is no longer theoretical—it’s real. Many have said that seeing the flight test footage has shifted their perception of what’s possible, making the idea of booking a flight feel both thrilling and enticing. The excitement is palpable, and it’s clear that this milestone has made space tourism feel more accessible and achievable than ever before.”

How is Space Perspective innovating in terms of the onboard experience and technology?

“We are redefining what it means to travel to space. The capsule itself is a masterpiece of engineering and design, with the largest windows ever flown, a luxurious and meticulously designed interior, and a seamless integration of cutting-edge technology. But further to the innovation and hardware—it’s about the possibilities of the experience. The onboard experience for an Explorer will be full of luxury amenities. 

“We are also innovating with the use of our capsule for unique media and content opportunities. Imagine…the first major concert live streamed from the edge of space, the first podcast, even creative brand activations that have never been accomplished before. We will continue to innovate in all aspects of the company to ensure we are always on the forefront of the sector.”

Looking ahead five years, how do you envision the luxury space tourism market evolving?

“Luxury space tourism will be synonymous with a new era of exploration. It will no longer be just about going to space—it will be about how space integrates into our culture, our stories, and our identities. We’ll see deeper collaborations with art, technology, and even entertainment as people seek ways to connect their personal journeys with the broader narrative of humanity’s exploration. Space travel will evolve from being an exclusive privilege to becoming a cultural phenomenon.”

What emerging technologies or developments are you most excited about in the commercial space sector?

“The future of space is limitless, but what excites me most is the convergence of technologies that make space travel more accessible and immersive. Advances in renewable energy and hydrogen propulsion are pushing us toward sustainability. At the same time, VR and AR are bridging the gap between Earth and the cosmos, enabling people to engage with space in ways we’ve never imagined. The sheer fact that we are discussing multiple options for people to experience space in the way that fits them is the most exciting.” 

by GLOBETRENDER