More than a third of British travellers would consider using AI to plan their holidays to help mitigate stress, says new research by Kayak.

A new study by Kayak has found that 35% of Britons would use AI for holiday planning, with 15% having already done so successfully.

Women (40%) report finding holiday planning more stressful than men (33%), with a third of respondents saying it has led to arguments.

Budget constraints (47%), destination selection (30%), and coordinating schedules (24%) emerged as the main challenges. Among those using or planning to use AI, the top applications were for choosing destinations (42%), booking flights (42%) and finding accommodation (37%).

"Planning a holiday should be exciting, not overwhelming or cause arguments. However, we understand that sometimes booking your next getaway feels like another task on an endless to-do list," says Kayak travel expert Rachel Mumford.

The research revealed some hesitancy about admitting to AI use, with only 15% saying they would tell their travel group about using AI if the trip was successful. Eight percent admitted they would only confess to using AI "after a few drinks."

Kayak's What The Future Travel Trend Report predicts that by 2030, AI travel assistants will be sophisticated enough to make holiday decisions unprompted, drawing on knowledge of users' preferences from favourite neighbourhoods to coffee choices.

The survey of 2,011 UK consumers was conducted by WALR in January 2025.

by Olivia Palamountain | GLOBETRENDER