Ultra luxury travellers are prepared to significantly up their spending on exclusive, personalised experiences that enhance their wellbeing, according to new research from Flywire

AFlywire survey of more than 500 American ultra luxury travellers has found that 80% plan to spend more on trips in the coming year, with almost half of those who typically spend more than US$25,000 per holiday indicating they will spend "much more than before" on once-in-a-lifetime travel experiences.

The research, detailed in Flywire's report Unlocking Ultra Luxury Travel in 2025, reveals a strong emphasis on mental and physical wellbeing, with 97% of respondents likely to take trips specifically aimed at reducing stress, anxiety or to fully disconnect in the next 12 months.

"Our research shows us that ultra luxury travellers are as motivated by the ability to unplug from the world in their travels as they are to have once-in-a-lifetime experiences. More so, many of them are planning to spend more in pursuit of these experiences than before, reflecting luxury travel's resilience and expanding global appeal," says Colin Smyth, SVP and GM of travel at Flywire.

Beyond opulent accommodations, 92% of respondents indicated that luxury travel is defined by access to authentic people, places and experiences at their destinations. Half specifically cited once-in-a-lifetime and personalised experiences as their definition of luxury travel.

Travel advisors remain crucial for this market, with 96% of ultra luxury travellers utilising their services and nearly 9 in 10 believing expert guidance is essential for a truly luxurious experience. These travellers value advisors for their destination expertise and understanding of personal preferences.

The survey also highlighted a trend toward "slow travel," with 93% reporting they had taken at least one slow travel trip in the past year and 95% likely to take the same number or more in the coming year. Additionally, 84% embraced the concept of "JOMO" (Joy of Missing Out), focusing on personally meaningful activities rather than following trends.

Payment experience emerged as a significant loyalty driver, with 95% of respondents stating that ease of payment across all aspects of their trip is important. Around 90% expect a positive payment experience and consider it when choosing travel providers.

Concerns about payment included unexpected fees and exchange rates (34%), inability to pay in local currency (24%), and restrictions on preferred credit card usage (23%). Security remains paramount, with 72% expressing concern about payment security.

by Olivia Palamountain | GLOBETRENDER